Bank DKI Wins The Best Conventional Bank at the Infobank-Isentia 12th Digital Brand Awards 2023

Jakarta – Bank DKI has once again succeeded in winning awards. No half-heartedly, as many as 8 (eight) award categories were awarded at once, with 5 (five) award categories as the Best Category Rank 1. Even more special, Bank DKI was named The Best Conventional Bank, KBMI Category 2 Assets Rp. 50T up to.

Not only did it win the title of The Best Conventional Bank, Bank DKI also won a number of awards as the Best Category Rank 1 in several product categories, Bank KBMI 2 Assets Rp. 50T up to. IDR 100T, including The Best Deposit Conventional Bank, The Best Bank Savings Account, The Best Debit Card Conventional Bank, The Best Mortagage Loan Conventional Bank, The Best Mobile Banking Conventional Bank, The Best E-Money Bank, as well as the 2nd place category as The 2nd Best Sharia Business Unit – Conventional Bank, KBMI 2 Assets IDR 50T up to.

The President Director of Bank DKI, Fidri Arnaldy, said that this award was a special gift on the occasion of Bank DKI's 62nd Birthday which fell on April 11 2023. "This award is an appreciation and recognition of Bank DKI's commitment to developing innovative digital-based products and services, including consistent efforts to communicate various products, services, and company collaboration steps, which we realize through innovative corporate communication strategies and adapting to the latest communication trends. With the increasingly vital role of communication in shaping the company's positive image, Bank DKI continues to make maximum efforts to maintain the company's positive reputation, as well as utilizing social and digital media channels." Fidri said.

For information, the award was given by Infobank Magazine and Isentia (a global analysis and media monitoring institution) for the success of companies that were deemed successful in promoting corporate brands and product brands digitally during the 2022-2023 period. The methodology used in the research went through eight stages which centered on social media channels. The eight stages are, determining categories, researching brands and keywords, choosing social media channels, generating data from social media, determining sentiment, retrieving data, calculating indexes, and determining the top three results in each category. Meanwhile, Chairman of Infobank Media Group, Eko B. Supriyanto, digital brand research was carried out to increase our awareness regarding new branding strategies that need to be carried out in the digital era. "I see that the digitalization process has renewed the way we do business. Companies need to pay attention to this assessment, because we live in an era that places social media at the center of life," said Eko. In line with that, Regional Insights Director for Emerging Markets, Southeast Asia, Isentia, Lady Ochel C. Espinosa, added, in facing business competition in the digital era, the use of social media in communication strategies is a necessity. "Through monitoring social media, business people can find out the latest needs of society so that improvements and new innovations can be made to maintain or increase market share," explained Lady Ochel.

Bank DKI Corporate Secretary, Arie Rinaldi, explained that several digital products owned by Bank DKI are already well known and widely used by the public. "One of them is the JakOne Mobile application with increasingly complete features, starting from paying various bills and shopping online, scanning transactions with QRIS, topping up electronic money balances, giving alms and donating, paying taxes and levies, to opening deposits and savings accounts online. One of the newest features is Mobile Cash for cardless cash withdrawal transactions at Bank DKI ATMs and ATMs of other collaborating banks, such as BCA, BNI, CIMB Niaga with the Prima logo." added Arie.

Arie further added that this award also provides encouragement for Bank DKI to continue to be adaptive in facing various changes and business challenges in the future. "With the theme Transformation Towards a Digital Ecosystem, Bank DKI will continue to improve work programs and expand innovation and synergy, including encouraging increased financial support through digitalization so that it can grow sustainably and meet the expectations of all stakeholders." closed Arie.