Bank DKI Continues to Encourage Consumer Credit Growth
Jakarta, March 28 2022Published: March 28, 2022
As community mobility begins to increase, Bank DKI continues to encourage consumer credit growth in 2022, especially Multi-Purpose Credit and Griya Monas KPR products. Director of Retail and Sharia at Bank DKI, Babay Parid Wazdi in Jakarta (28/03) said that Bank DKI will expand the consumer credit market not only within the DKI Jakarta Provincial Government but also target the consumer market that has been targeted in Bank DKI's Business Mapping.
A number of marketing programs carried out are the Promotion Promotion Program which is held at the DKI Jakarta Provincial Government City Hall, as well as 2 other locations, namely the Central Jakarta Mayor's Office and the North Jakarta Mayor's Office. "This Promo Festival program is an appreciation for civil servants within the DKI Jakarta Provincial Government. Promo celebrations will also be held outside the DKI Provincial Government"
Marketing Multi-Purpose Credit products online is also one of the company's strategies to boost the growth of Multi-Purpose Credit. Currently, Bank DKI has an e-form consumer loans application that can be accessed via smartphone, to make it easier for customers to apply for credit.
Babay Parid further said that Bank DKI will also initiate marketing collaboration with third parties who sell consumer goods/services, including the purchase of four-wheeled vehicles. Most recently, Bank DKI has collaborated with Istana Kebayoran Raya Motor, which is one of the Honda Car dealers. "In the future, Bank DKI will continue to open up the potential for collaboration with various other providers of consumer needs"
For information, in 2021 the distribution of Multi-Purpose Credit experienced growth of 15.34%, IDR 11.2 trillion at the end of 2020 to IDR 12.9 trillion at the end of 2021. The development of Multi-Purpose Credit during 2021 was influenced by several factors, including the relative easing of the Covid-19 pandemic and increased marketing and product promotion activities.
Apart from Multi-Purpose Credit products, Bank DKI also plans to increase the marketing of Home Ownership Credit products, including expanding the target segmentation of KPR Prosperous Housing Financing Liquidity Facilities (FLPP) which will be marketed to contract employees or Non-Permanent Employees (PTT/PJLP/Honor/Contract) and Linkages within the DKI Jakarta Provincial Government. This is one of the optimization efforts as a form of Bank DKI's support for the one million houses program launched by the central government based on the Cooperation Agreement that was signed by Bank DKI with BP Tapera last January 2022.
Bank DKI also continues to support the distribution of credit for the 0 Rupiah DP program, including the marketing plan for residential products from Developer Sarana Jaya, namely Nuansa Cilangkap and Nuansa Pondok Kelapa Tower Swasana, East Jakarta in 2022. Previously, Bank DKI had also distributed 0 Rupiah DP credit to Nuansa Pondok Kelapa Menara Samawa which was also developed by Sarana Jaya as well as Samesta Sentraland Cengkareng (West Jakarta) and Rusunami Bandar Kemayoran (Central Jakarta) which was developed by Perum Perumnas.