Bank DKI's Communication Consistency and Digital Synergy Wins the 2023 Top Digital PR Award

Bank DKI has once again won a prestigious award in the field of Public Relations (PR) as "Top Digital PR Special Achievement for BUMD". This award was given by the media Info Ekonomi.ID and the digital research and consulting company Tras N Co. Received directly by the Main Director of Bank DKI, Fidri Arnaldy, at the 3rd Indonesia Top Digital PR Award 2023 which was held online on Wednesday (31/5), Bank DKI managed to record the highest score (97.41) in the BUMD category, which makes this achievement even more proud.

The 3rd Indonesia Top Digital PR Award 2023 is a form of appreciation by Info Ekonomi.ID and Tras N Co to State-Owned Enterprises (BUMN) and subsidiaries, as well as Regional-Owned Enterprises (BUMD) which are considered successful in managing and utilizing Digital PR in communicating, as well as establishing engagement with consumers and the public to create positive perceptions of products and companies. Some of the assessment criteria used include various digital parameters, namely Digital Media Aspect, Digital Sentiment Aspect, and Digital Awareness Aspect.

Fidri Arnaldy expressed his gratitude for this recognition, and emphasized that the positive performance achievements recorded by Bank DKI did not necessarily make the company's positive image in the public space become more flashy, but behind that there were public relations efforts which were the spearhead in building perception. "An open, constructive and proportional communication process in conveying accurate information regarding step by step business achievements also plays a strategic role in supporting the Company's positive image. Especially in the digital era, Bank DKI is required to be adaptive to communication trends which are experiencing significant changes with the emergence of various new technologies and communication platforms." Fidri said.

Furthermore, the President Director of Bank DKI, Fidri Arnaldy, added that the digital public relations trend provides unlimited opportunities to interact directly and in real time. "Bank DKI's commitment supports digital transformation and innovation on all fronts, including meeting people's needs to be able to make transactions easily, safely, comfortably, anytime and anywhere with Bank DKI's choice of digital applications, including JakOne Mobile and JakOne Pay." Fidri added.

CEO of Info Ekonomi.ID, Arief Munajad, in his speech said that Digital PR is an integration between PR and digital marketing based on Search Engine Optimization (SEO). This award is given to State-Owned Enterprises (BUMN), subsidiaries, and Regional-Owned Enterprises (BUMD) that have succeeded in utilizing Digital PR to communicate effectively and engage with consumers and the public to create positive perceptions of products and companies.

During the event, Public Relations expert, Hifni Alifahmi, also conveyed the importance of choosing the right communication channels and utilizing the convergence of communication media as a golden momentum in conveying meaningful and inspiring messages. He also highlighted the omni channel/metaverse and human machine interface phenomena as important aspects in future organizational communication strategies.

Bank DKI Corporate Secretary, Arie Rinaldi added that to introduce products and services as well as various corporate actions carried out by Bank DKI to the wider community, Bank DKI optimizes synergy and collaboration with mass media, apart from that it also uses several digital media platforms such as social media and online mass media as a means of carrying out publications.

"Digitalization in various fields also continues to be encouraged along with the implementation of the Company's transformation by presenting reliable digital banking solutions, such as the JakOne Mobile super apps, JakOne Pay simple apps, and JakOne Abank and other services such as the Cash Management System, as well as online credit and financing application applications via the KMG e-form and the development of digital lending applications. In terms of non-cash transaction services using cards, Bank DKI continues to expand the acceptance of JakCard which functions as an electronic money card in various DKI Jakarta transportation modes, including a number of entry tickets. museums, to transactions at various merchants collaborating with Bank DKI." closed Arie.