Bank Jakarta Introduces Dara Sarasvati as Brand Ambassador at the Grand Launching of the Visa Debit Card

Jakarta – In the momentum of the Grand Launching of the Bank Jakarta Visa Debit Card which was held at Lippo Mall Kemang, South Jakarta, on Monday (5/1), Bank Jakarta introduced Dara Sarasvati as Brand Ambassador. This collaboration is a step for Bank Jakarta to bring banking services closer to the younger generation through an approach that is relevant, fresh and in line with today's lifestyles.

Dara Sarasvati, a woman born March 3 1998, is known as a content creator and model who is active in the digital space and has a strong affinity with the younger generation. Through various social media platforms, Dara consistently presents content that is light, creative and inspiring, with a communication style that is natural and easily accepted by the audience. This character makes Dara a figure who represents the spirit of the young generation who is active, adaptive and open to technological developments.

The selection of Dara Sarasvati as Brand Ambassador is in line with the direction of Bank Jakarta's transformation which continues to develop into a bank that is more modern, inclusive and relevant for the millennial, Generation Z and Generation Alpha segments. In line with the momentum of changing Bank Jakarta's call name, Dara's presence is expected to reflect Bank Jakarta's new spirit in building an image as a bank that is fresher, closer and easier to reach for the younger generation.

The influence of digital content that Dara has built organically is also a consideration in this collaboration. Bank Jakarta views the role of Brand Ambassador not only as the face of the campaign, but also as a communication partner who is able to bridge Bank Jakarta with young people through a more down-to-earth approach, while still reflecting professionalism as a financial institution.

Through this collaboration, it is hoped that Dara Sarasvati's presence can help introduce the Bank Jakarta Visa Debit Card as part of a modern lifestyle that is practical and integrated with daily digital activities. Bank Jakarta hopes that the Bank Jakarta Visa Debit Card can be increasingly recognized and used as a payment solution that is comfortable, safe and in line with the needs of the younger generation.

Officially Launches Bank Jakarta Visa Debit Card

In an effort to provide ease of banking transactions while supporting the city branding of Jakarta Kota Global, Bank Jakarta collaborated with global principal Visa in launching the Bank Jakarta Visa Debit Card. This initiative is part of Bank Jakarta's strategy to strengthen global transaction services while accelerating digital transformation.

The Bank Jakarta Visa Debit Card comes in two variants, namely Visa Classic and Visa Platinum, including sharia service options, which are designed to support daily and cross-border transaction needs. Supported by the international Visa network, this card can be used at millions of merchants and ATMs with the Visa logo in various countries, and is equipped with EMV chip security technology and 3D Secure protection for online transactions. Customers can apply for a Bank Jakarta Visa Debit Card through the nearest branch office and enjoy the convenience of global transactions that are integrated with Bank Jakarta digital services.