Bank Jakarta Cares about Preserving Arts & Culture

Preserving Heritage, Strengthening Jakarta's Identity

As a regional development bank that grows and develops together with the people of Jakarta, Bank Jakarta not only plays a role in supporting economic growth, but also has a social responsibility to maintain and preserve regional cultural heritage. Through the Social and Environmental Responsibility program, Bank Jakarta is concerned to support the preservation of arts, culture and traditions that are the identity of the people of Jakarta, especially Betawi culture. Culture is a valuable asset that not only reflects the history and identity of a region, but is also a means of strengthening community unity. In the midst of rapid technological development and modernization, various cultural heritages face challenges to remain known and loved by the younger generation. Through the Bank Jakarta Arts & Culture Preservation program, various activities can be realized, such as support for organizing Betawi cultural festivals, preserving traditional arts, developing art studios, and empowering culture-based creative economy actors. This program can also be a means of introducing Jakarta culture to the younger generation so that it remains relevant amidst current developments. Apart from supporting cultural activities, Bank Jakarta Cares for the Preservation of Arts & Culture can also contribute to the preservation of Jakarta's cultural heritage and historical icons. Efforts to maintain historical sites, museums and cultural spaces are an important part of maintaining the collective memory of the community and strengthening the city's identity. Commitment to culture is also in line with sustainable development. Cultural preservation not only maintains traditions, but also opens up economic opportunities for the community through the tourism sector, creative industries, crafts, culinary and various culture-based businesses. Thus, the benefits of CSR programs are not only felt in the social aspect, but also provide a sustainable economic impact for society. Through the Arts & Culture Preservation Care Program, Bank Jakarta hopes to be part of efforts to keep Jakarta's cultural riches alive, developing and passed on to future generations. Because culture is not just a relic of the past, but a foundation that strengthens the character, pride and identity of the people of Jakarta in the future.